January 23, 2023
Media and entertainment catalog management company Fabric has acquired Internet Video Archive (IVA).
For the past 18 years, IVA has been providing movie, TV, and game promotional content to some of the largest names in the media industry. IVA’s database has entertainment trailers, as well as film and television metadata. IVA also provides insights on titles that are trending on a daily basis, rankings, future releases, and links to where to view or purchase content.
“The acquisition enables Fabric, whose clients include Warner Bros. Discovery, Paramount Global, HBO, MGM, and FOX, to provide an even greater value by instantly matching titles to IVA’s library, and enabling the sharing of data across Fabric customers,” according to the company’s release.
“With mutual clients calling for IVA to integrate with Fabric, it was clear that our two services were highly complementary,” said Rhodes Mason, president of IVA, in a statement. “Fabric’s ability to connect supply chain systems as well as manage and enrich titles is a natural fit for IVA. The combination can enable both enrichment and data matching, as well the potential to update tens of millions of consumers across IVA’s content discovery platforms in an instant. This benefits IVA’s customers with real-time data at the point of creation and gives Fabric’s customers greater control of data provenance. The combination of the two companies will enable customers to efficiently capitalize on all the new and innovative entertainment products that exist today and into the future.”
Fabric, founded in 2018, manages more than 20 million titles for its customers.
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“Integrating IVA’s services natively into the Fabric platform will help standardize our clients’ title catalogs more easily, provide insights about their marketing, and verify their licensing across streaming platforms,” said Rob Delf, CEO of Fabric, in a statement. “At the end of the day, this acquisition is about listening to the needs of our customers, and coming up with ways to deliver more value through our tools and services. This acquisition will only accelerate Fabric’s ability to manage customer title catalogs efficiently and cost-effectively in one place, and enable the sharing of that information with better control and accuracy.”